It's not exactly the curling equivalent of the Golf Channel but there will be more options this season for curling fans who just can't get enough of their favourite sport.

CurlTV.com, the first company to broadcast curling online 24 hours a day, seven days a week, is expanding its operations this curling season.

``Initially we were focused primarily around the live games and providing fans with the opportunity to watch curling games they otherwise wouldn't have been able to watch on television,'' said Dave Nedohin, vice-president of Statusfirm, which offers CurlTV and who has won four Brier and three world curling championships throwing fourth stones for Randy Ferbey.

``With the expansion there's still the live games but we're really becoming a true network including a host who will be doing daily online news stories every morning,'' he said.

There will also be new features said Nedohin including areas for juniors, coaching tips, opportunities for bonspiels to list their events in addition to the live and archived games.

There were about 3,000 subscribers who paid to watch the games online last year with a membership costing about